Launch Event: Audrey & Alfie Rainbow Puree Range
We'd love for you to join us for a relaxed morning at The Collingwood Children's Farm as we celebrate the launch of Audrey & Alfie's new Rainbow Purée Range.
Designed with parents and little ones in mind, the morning is an opportunity to connect, learn and explore the early feeding journey. Guest speaker Catie Gett, author of The Stable Store Cookbook, will be joined by Audrey & Alfie Co-Founder and Accredited Dietitian Zoe Taylor, who will share practical tips and guidance for starting solids with confidence.
Enjoy a delicious morning tea by the Farm and Matilda Café while taking in the beautiful surrounds.
You'll also be among the first to experience the new Rainbow Purée Range, take home a thoughtfully curated gift bag and a personalised Audrey & Alfie delivery, and finish the morning with an optional guided farm tour or time to explore the Farm with your little one.
Love Carly & Zoe
Co-founders, Audrey & Alfie
This event is proudly brought to you by Westpac.
The Morning at a Glance
10am-11am, Friday 4 September
The Marquee, Collingwood Children's Farm -18 St Heliers Street, Abbotsford
9:50am Arrival & check-in at Farm Reception.
10:00am Coffee & morning tea, gift bags on arrival
10:15am Audrey & Alfie Co-Founders and Dietitian share starting solids tips + introduce the Rainbow Purée Range
10:25am Catie Gett shares her approach to simple, nourishing family meals
10:35am Meet the team, chat and sample the Rainbow Purées
11:00am Optional guided farm tour
Event entry is covered, and guests are welcome to arrive from 9:30am or stay and explore the Farm afterwards.
A Morning at the Farm
Set amongst acres of green space, gardens and working farm life, The Collingwood Children’s Farm is a special place for families to connect with nature, animals and food.
The event will be hosted in the Farm’s marquee near the back paddock, featuring playful streamer installations by Bangin Hangings. Guests are welcome to explore the Farm with their little ones before or after the event.
Meet the Founders
Audrey & Alfie was started by two Melbourne-based Mums, driven by a shared desire to ease the mental and physical load of parenthood, without compromising nutrition.
Zoe, a dietitian, and Carly, an education and wellbeing policy professional, experienced the ‘parent juggle’ firsthand with their four little ones. Disappointed with the lack of nutritious options available for busy parents, they decided to create the solution they needed for themselves.
Hear from Author Catie Gett
We're delighted to welcome Catie Gett, author of The Stable Store Cookbook, who will share her approach to making wholesome family food simple, practical and achievable. Drawing on recipes and real-life experiences, Catie's session will offer inspiration for parents navigating preparing family meals with little ones.
Be Among the First to Try the Rainbow Purée Range
Experience Audrey & Alfie's new Rainbow Purée Range, launching this week. Made from whole foods, snap frozen for convenience, and developed in line with WHO composition standards, the range is designed to help simplify the transition to solids without compromising on quality
Coffee & Morning Tea
Start the morning with a freshly prepared coffee (pre-ordered based on your RSVP) and a beautiful seasonal morning tea from Matilda Café.
A Thoughtfully Curated Gift Bag
Take home a gift bag filled with beautiful products to support play, exploration and nutrition for little ones, featuring items from local brands incluidng Honeybee Toys, Wild Indiana, The Embrace Collective, Tiger Tribe, The Collingwood Childrens' Farm and Love Tea.
We’d love for you to share some love with these wonderful local brands if you feature your gift bag.
A $125 Audrey & Alfie Gift to Enjoy at Home
Following the event, you'll receive a $125 Audrey & Alfie gift card to create your own home-delivered box of goodies.
Choose from our Rainbow Purées, baby-led weaning range, meals, finger foods for children aged 1–8 years, lunchbox snacks and treats for grown-ups. All products are dietitian-designed, made from whole foods and proudly made in Melbourne.
Door Prize
One lucky guest will take home a door prize featuring a beautiful 50cm wooden charcuterie board, handmade wooden hobby horse and kids’ gardening set from the Collingwood Children's Farm.
Explore the Farm
Enjoy complimentary entry to The Collingwood Children’s Farm before or after the event. Explore at your own pace with your little one, meet friendly farm animals and get up close with goats, sheep, cows, ponies, pigs, poultry and guinea pigs.
At the end of the event, guests are welcome to join an optional guided tour of the farm and market garden.
The Farm is open from 9:30am to 3:30pm.
Getting Here & Arrival
Paid parking is available onsite, with a range of public transport options also available.
On arrival, please check in at Farm Reception and let the team know you’re attending the Audrey & Alfie launch event for complimentary entry.
Please check in again at the Marquee on arrival to collect your gift bag.
Visiting with Your Little One
The Farm is pram friendly and has baby changing facilities available, with two toilet stalls equipped with change tables and nappy bins.
Please dress for the weather and wear comfortable clothes and shoes.