Our Story
From kinder to kitchen
Why we started Audrey & Alfie
Audrey & Alfie was created by Carly & Zoe, childhood friends who united over a passion to support families to provide their children nutritious, wholesome meals and snacks without spending hours planning, preparing and cleaning up.
We're part of your village
As parents ourselves, we know first-hand how challenging keeping little people fed and nourished can be. Spending hours planning, shopping and making meals that end up on the floor isn’t anyone’s idea of fun. And that's if you've even got the time to prepare/shop/make them in the first place. Not to mention, keeping up with demanding snack requests from growing little people!
Parents are juggling enough
You see, we've been there, and still are. We've juggled numerous commitments on top of being a parent. We've had to choose between preparing nutritious meals & snacks for our children, and time for ourselves. And we've ended up exhausted.
That’s why we created Audrey and Alfie. Because we believe that parents are juggling enough, and choosing between good nutrition and time with your little ones (or for yourself!) is a choice no parent should have to make.
Creating the solution we needed ourselves
And so we created the solution that we needed for ourselves: high quality, nutritious meals and snacks, ready-made and delivered to your door. We make our meals and snacks with whole foods, so you can relax knowing your little one is getting the nutrition they need to play and grow, whilst enjoying some well-deserved time for YOU. We've designed our range with options for all ages and stages, on-the-go or at home. We choose locally sourced and organic ingredients where possible, keeping quality high and food miles low. They are the same recipes we use with our own families. We love them, and we know you will too.
Friends since kinder
Working together is special for us too. We've been friends since 3yo kinder, living two houses down from each other in the same street right up until our University days.
And while we have long shared a passion for nutrition and wellbeing (Zoe is a Dietitian and Carly is a wellbeing and education policy professional), it wasn’t until we had our own children that we truly appreciated the ‘parenting juggle’.
Dietitian | +10 years experience | mum to Evie, Maisie & Alfie
Zoe
"
As a Dietitian, I know how important good nutrition is for growth & development. After having my third child I started looking for convenience options to save time, but was completely unimpressed by the options on the market. So many were heat treated, or contained thickeners and lots of sweet, fruit purees.
With Audrey & Alfie, we've created the brand we wanted for ourselves.
psychology | Education and Wellbeing Policy Professional | mum to audrey
Carly
"
We wanted to provide the best possible food we could to our families, but both experienced the challenge of trying to juggle everything that modern life and parenthood throws at you - whether it’s starting your baby on solids, having multiple mouths to feed or navigating the return to work. We wanted to create something that took pressure off parents and made mealtimes easier, without compromising on quality.